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Rolex and the Vienna Philharmonic

Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.

Like a fine timepiece, an orchestra is a carefully arranged assembly of precision components working together to form a cohesive whole. Perhaps this is why Rolex is so intrinsically linked to the musical sphere, sponsoring some of the best ensembles in several of the most iconic locations around the world. Indeed, it is within the medium of music that the brand’s values are reflected back: A dedication to excellence, for example, and a quest for the beauty that results through the collective striving for greatness. Few orchestras embody these values quite like the Vienna Philharmonic.

Published on December 20, 2024

Founded in 1842, the Vienna Philharmonic is widely acknowledged as one of the world’s most revered orchestras. Exacting standards and artistic integrity are the guiding principles of this esteemed institution, which has upheld the greatest traditions in classical music for more than 180 years.

A new morning dawns

The Vienna Philharmonic’s annual New Year’s Concert is an exceptional event that has been held for over 80 years and traditionally takes place on the morning of 1 January. The guest conductor for the 2025 concert is the great Riccardo Muti, who is leading the orchestra for the seventh time. This worldwide event celebrates the music of Johann Strauss, his family and contemporaries. Each year, millions of people in more than 90 countries are able to enjoy the music, which is broadcast live from Vienna’s Musikverein.

“All praise of the Vienna Philharmonic reveals itself as understatement.”

Richard Strauss

A summer night’s sound

The Vienna Philharmonic also offers audiences the greatly anticipated Summer Night Concert. Every year, in May or June, up to 50’000 people gather in the Palace and Gardens of Schönbrunn, in the heart of the Austrian capital, for an open-air performance. Broadcast in over 80 countries, the event has been presented by Rolex since 2009. It reflects a shared commitment to making classical music accessible to all.

An international programme

The Vienna Philharmonic regularly performs for audiences in the world’s finest concert halls.

Concerts presented by Rolex in 2025:

A performance will take place on 25 February at Milan’s Teatro alla Scala.
On 11 May, the Opéra national de Paris, the Vienna Philharmonic and Rolex will partner for a gala concert on the 150th anniversary of the Palais Garnier. Yannick Nézet-Séguin will conduct with other Rolex Testimonees – Juan Diego Flórez, Sir Bryn Terfel, Rolando Villazón, Yuja Wang and Sonya Yoncheva – joining the Philharmonic on stage for a unique performance. Proceeds will go to the youth lyric orchestra of the Opéra national de Paris (ADO – Apprentissage de l’Orchestre).
Rolex Night in Seoul will take place on 20 November 2025 at the Seoul Arts Center.

Rolex, partnerships in music

Music is a universal language that transcends borders and cultures. Rolex celebrates excellence in music through its partnerships with prestigious institutions, including four of the world’s leading opera houses – London, Milan, New York and Paris – as well as two jewels in classical music, the Salzburg Festival and the Vienna Philharmonic. Rolex contributes to keeping music alive around the world through its support for singers, conductors and virtuoso musicians who in turn inspire new generations of artists to great achievement.

Beating to an internal rhythm in the manner of an experienced orchestral conductor, a Rolex watch is a precision instrument — one whose accurate timekeeping is reflective of its wearer’s lifestyle and values. This is why, all around the world, many of the top musicians, conductors, and musical ensembles trust Rolex timepieces.

Bhindi, a premier jeweler based in southern California since the 1980s, is a proud member of the worldwide network of Official Rolex Jewelers. Visit us at our Glendale and Artesia, CA locations to explore the Rolex Oyster Perpetual Day-Date, a timepiece whose graceful precious-metal case is paired to a useful display spelling out both the date and the day of the week in full.