Ashwin Bhindi, who has worked and advised hundreds of brides, says that today’s bride wants the best that both East and West has to offer. Bhindi's unique creations and quality set it apart from the average jewelry store. “Others may make poor attempts to duplicate our design but they never match our quality and caliber of materials. Our designs are made to complement our quality of materials. Our diamond pendants glisten when worn by our customers, because we refuse to use anything but VVS - Clarity and F-color diamonds to create such pieces. It is imperative for a customer to know EXACTLY what they are buying” he adds. Ashwin goes on to explain that too many jewelers taint the industry with dishonesty, but at Bhindi there’s pride in complete transparency with clients. With so much information available to the public, Bhindi takes pride in educating the customer on their purchase. The diamond specialists are all certified gemologists who can educate customers on the materials used, the methods to create the piece, and to thoroughly answer any questions they may have.

Bhindi Jewelers takes great pride in their in-house designs and manufacturing. While almost every jewelry house is outsourcing their merchandise, Bhindi manufactures locally. This is why in comparison to other "jewelers,” Bhindi's finished products will always shine brighter, sit more comfortably, and last generations to come. This is yet another reason why Bhindi is the leader in the market for custom design jewelry. “If a customer can dream it up, we can figure out how to create it using the latest technology. We at Bhindi are masters at fusing traditional ways with modern day contemporary designs and craftsmanship. For example, we grow pieces using 3D technology rendering, which is transformed to the jewelry piece and hand set in the traditional style. Thus we are left with a modern concoction of timeless craftsmanship.’’

With several locations across California and Georgia, Bhindi Jewelers has maintained a commitment to superior quality and exceptional customer service for over seven decades. Each

showroom, conveniently located to both Northern and Southern California regions and Atlanta, provides a truly personal experience with an experienced yet friendly staff waiting to assist you with any need. As you browse a wide selection of jewelry from luxury designers , our dedicated team members offer suggestions and recommendations so you never walk away empty-handed. To learn more about our products and services, email us at info@bhindi.com or visit a location near you.

“The most important thing between a customer and their jeweler is trust,’’ Ashwin underscores, adding that this is why at Bhindi they are transparent about the process of creating the jewelry and the materials used. A microscope is available in all the showroom to customers to view their stones with assistance from staff.`` We understand this purchase is an investment, and should be seen as one. This is why we guarantee the gold we are using, 22k for all gold and stone jewelry and 18K for all diamond jewelry and we have a large selection of GIA certified goods. We stand behind all of our products and the caliber of materials used.’’ On recent developments, Ashwin reveals that Bhindi took its first step toward the mainstream market by launching its first ever mall store at Glendale Galleria in 2013. The 3,500 Sq ft showroom in the mall boasts of a separate Rolex boutique and has on display Bhindi’s fine diamond jewelry, as well as Cartier, Tag Heuer, Panerai & Omega. As time progresses and the brand strengthens, Bhindi will look into expanding into additional cities and territories.

For the Indian bride there are customary ornaments from head to toe, each with a special significance. Of these, the Mangalsutra is an important bridal piece of jewelry. It is a necklace typically made with black beads, sometimes interspersed with gold beads and has a pendant made of gold or diamond.

Starting from the top, Maang Teeka is a hair ornament, which has a string made of gold or pearls with a hanging jewel. The string sits in the center part of your hair, whereas the jewel rests on the top of your forehead. Maatha Patti is a Maang teeka with beaded side strings, which cover the forehead. While teeka is worn in the center parting, Pasa or Jhoomaris a headpiece that is worn on the side.

Nathis a bridal nose ring, oftentimes having a small jewel. It has a side string made of pearls, polki jewels or gold, that goes behind the ear and is secured to the hair.

Jhumka or jhumki, are traditional Indian earrings that originated from ancient temples of the Chola dynasty. They have a signature bell shape that flows with movement, creating their jingle. However, there are several designs available that incorporate this iconic style in different ways. One classic design of this accessory can be seen in these 22k yellow gold floral dome jhumkas . With only a single dome, these are excellent for someone who wants to show their festivity with flowery motifs. Their intricate beading creates textured, floral patterns ideal for any nature lover. Three-tiered beaded jhumkas are also another popular design. The multiple tiers are ideal for those who favor bold, eye-catching earrings that are sure to draw the attention of passersby.

In addition to the traditional 22k yellow gold jhumkas, more modern earrings are crafted with diamonds, vibrant gemstones, or a mixture of both! At the forefront of these designs are the vivid and deep hues of red rubies and green emeralds that offer a striking, captivating contrast to the earrings. Diamonds enhance the overall look of jhumkas, bringing a fiery brilliance to the style and elevating the warm gold. You’ll find that jhumkas are popular at weddings and on the red carpet with Bollywood film stars. They are a must-have accessory for women, especially when it comes to destination weddings!

For the neck the Pachlada – where ‘Pach’ means five and ‘lada’ is strands is a five string long necklace usually made of pearls, with a polki or kundan pendant hanging in the center. A seven-string necklace is referred to as Satlada.

On both the hands, are Kadas- thicker bangles, that are typically ornamented with kundan, meenakari, diamonds, or crystals. They are usually worn in pairs or in multiples of 6 or more on each hand.

Haath Phool are ornaments that adorn the hands, where ‘Haath’ means hands, and ‘Phool’ means flowers. They are made of kundan, or gold and are embellished with meenakari, a style of colorful enamel set in gold.

Bajubandh are armlets, which embellish the upper arm. South Indian brides typically wear armlets made of gold, whereas North Indian Brides wear kundan or polka bajubandh.

Tagdi is a Sari Belt or Precious bridal ornament that adorns the waist, made with gold, diamonds, or polki/kundan.

Payal are anklets or bells that adorn the feet. Payal is made with silver and can have gold polish. Kundan, Pearls and Meenakari are often used as an embellishment for anklets.

And finally, the toe rings Bichua or Chutkiare a great way to adorn Bride’s feet and are one of the signs of marital bliss.