Bhindi Jewelers History

After investing all their time and energy into the store, the business took considerable time to grow but six years later it had to be uprooted once more to Nina Street, which became the permanent home of Bhindi Brothers.

Since its inception, the Bhindi family demonstrated a commitment to superior quality and customer service which was personally embodied by its founder. In the same year, Karsanji simultaneously embarked in land development projects under the same company, Bhindi Brothers with tremendous grit and incredible tenacity.

At the tender age of 15, Karsanji eldest son Vinod, began to work on the business too, after school and on weekends. He was able to witness his father’s enthusiasm firsthand, who ultimately, became his guru instilling in him the importance of diligent, focused, and honest effort.

Vinod was faced with the challenge of whether to continue with his studies, or assist his father with our family business? Innately, he chose his family and formally began his retail jewelry business and land development career at the age of 15.

Determined to become a master of jewelry trade and a pioneer of real estate, Vinod immersed himself in work from dawn to late night, managing the day-to-day operations of their jewelry showroom in Fiji. He learnt everything from financing and accounting to the purchasing of jewelry and became heavily invested in learning how to design and manufacture jewelry.

All his hard work paid off by the age of 18 and he took over the running of entire Bhindi Fiji operations from his father.

The three brothers again seized an opportunity for growth and moved their business and their families to Southern California.

They established their roots in “Little India”, in Artesia, California with a 700- square foot storefront and began their mission to become a household name in the South Asian community.

The showroom in Artesia received beautification awards and national publicity.

November 25th was named as Bhindi Day by the State of California.

In the early 90’s, Madonna popularized the 22Kt yellow gold ethnic trend on the cover of the 1994 Rolling Stone magazine where the jewelry she chose was none other than Bhindi’s own.

Furthermore, they were awarded an exclusive membership in the American Gem Society, where jewelers are accepted only after rigorous consideration for one’s ethical and professional reputation.

The brothers continued to evolve and adapt to the ever-changing trends in the jewelry industry, embracing innovation while remaining dedicated to the highest level of quality and tradition.

It is imperative for a customer to know EXACTLY what they are buying. At Bhindi there is pride in complete transparency with clients.

In 2001, Bhindi Jewelers became the first South Asian jeweler to host a “Diamond Salon” in their Artesia showroom dedicated to GIA-certified diamonds and custom diamond jewelry, presented by certified gemologists.

The fine gold jewelry is shown off on the 1st floor, which also houses the Rolex boutique, while the 2nd floor has been specifically designed to elegantly display the exquisite diamond selections and luxury timepieces.

In addition to housing over Rolex timepieces, the Rolex shop-in-shop contains two private viewing rooms exclusively for their Rolex customers.

The redesigned showroom was also home to in-shop boutiques for Rolex, Cartier, Panerai, IWC, Hublot and Tag Heuer, alongside counter collections of Nomos, Tudor and Chanel.

Entering into a market for the Porcelain Figurine collectors was a niche that was explored and truly successful.

The authentic Spanish-made Lladró porcelain collection was a soaring hit, especially for their pieces in the ‘Spirit of India’ collection which included spectacular variations of Lord Ganesha.

Bhindi Jewelers also became one of the few companies to house a Rolex-trained watchmaker, transforming itself from a watch retailer to a full-service watch destination.

With the firm belief that both a truly personal experience and high-end ambiance need not be mutually exclusive, Bhindi endeavored to create a showroom that exemplified the marriage of these two principles. In 2016, the flagship store in Artesia underwent a major renovation. The once-7,000 square foot showroom now spans over 17,000 square feet and boasts a market-leading collection of gold and diamond jewelry and luxury timepieces over two floors.

Custom-built shop-in-shops within the showroom dedicated to six watch brands allow clients to immerse themselves in the individual brand experience.

From its early years trading primarily in gold jewelry, to custom-designed diamond pieces, and now to high-end timepieces, the Bhindi brand has undergone an evolution of luxury making it a one-stop shop for all clients looking for a truly upscale and intimate retail experience.

With a celebration spread over three days from December 14 - 16th, 2023, Bhindi Jewelers hosted a grand opening of our newly renovated Glendale showroom.

The event titled ‘Bhindi – A Timeless Legacy,’ was attended by the highest echelon of the business & entertainment industry, including actor and TV host, Mario Lopez of Access Hollywood, actor John Cho of Harold & Kumar, Star Trek fame, actor and comedian, Sam Richardson best known for his work on Veep and Detroiters, actor & singer Jaime Camil of Jane The Virgin, musician Shavarsh ‘Shavo’ Odadjian, Chef Aaron May, The Wayans Family, Street Artist, Kai, and actor Fred Savage, just to name a few.

“We no longer wanted the customer to feel as though they were shopping in just another retail store, we wanted to truly create an exceptional experience for all of our clients,” explains Ron Bhindi, one of the owners of Bhindi Jewelers.